Big Business Shifting Focus to Their Online Stores

Big Business Shifting Focus to Their Online Stores

Many big businesses are finding having an online presence is a great way to increase their sales and to bring more business to their online stores. Businesses of all sizes are finding that having an online presence is very important for the success of their company. This is due to the fact that everyone is […]

Category Creation – A Lifestyle Strategy

Category Creation – A Lifestyle Strategy

This year has been a tough one for marketers. Numerous marketplace changes and inconsistent business environment challenges has forced new directions and demanded innovative marketing and a lifestyle strategy. Phillips India responded to this by grasping on to an aggressive growth strategy – one of category creation. Vivek Sharma, the Chief Marketing Officer of Philips […]

Baby Boomers’ Wake-Up Call To Younger Marketers

Baby Boomers’ Wake-Up Call To Younger Marketers

16 November 2010, U.S. – Most marketing efforts are placed on the 18-to-34 year old category because it is believed they spend more and can be captured as customers for years. That also explains why so many marketing executives are in their 20s and 30s. Having an affinity to the market that you’re marketing to […]

When Christmas Is Too Far For Retailers

When Christmas Is Too Far For Retailers

Experiencing a sales slump in the fall is particularly painful and frustrating for most retailers. Not only must they deal with immediate constraints they may not have the cash flow for but they’re hoping Christmas will be their saving grace. What if things go wrong? As a former business analyst, I know business is really […]

Improved Online Profits With Pull Marketing

Improved Online Profits With Pull Marketing

Pull marketing strategies online is all about being found by potential customers and drawing them towards you. Before the birth of Google in 1998, companies could only follow their customers online onto mass media sites with their offline identity. Post millennium, we saw the rise to dominance of the all powerful search engine and now, […]