US, 15 February 2011 – Red Bull and energy drinks have experienced an extraordinary expansion in North America in recent years with no signs of slowing down. Strategic marketing makes them seem healthy and beneficial when in reality they are actually dangerous.
Some properties in Red Bull and other energy drinks are unregulated but have shown to have adverse effects on health. Other known ingredients, such as caffeine, are a problem if not taken responsibly.
A new report by researchers at the University of Miami Miller School of Medicine is trying to bring this light with fierce opposition from the energy drinks companies.
Facts show that over half of the energy drink market is children, adolescents and young adults. And of the 5,448 caffeine overdoses reported in 2007 in the US, 46% of them were in young people under the age of 19.
Findings show that energy drinks are dangerous for children at high risk. This includes children with diabetes, seizures, heart abnormalities or mood and behavior disorders.
The energy drinks companies refuse to accept this. The point of the report is to bring awareness of the possible dangers of energy drinks, studying the effects more closely, and to bring regulation to the marketing of said drinks. However, the energy drinks companies are furious and labeling the report as “bad science”.
Companies must take responsibility for the products they produce. If these energy drinks are as safe as they claim they are, they should have no problem with an objective study on their true effects. It is in everyone’s best interest to know the truth… including the companies that make them.