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Latest Study On Media Usage And Trust

The latest research report reveals that newspapers in particular are on the endangered species list.

The Internet was way out front with 37%, with the others closely bunched as follows:

television 17%, newspapers 16% and radio 13%, when the question was asked which of the four primary information sources was most reliable.

One out of the three traditional media sources create the majority of news read online.

This is then published further by bloggers, social networks and Web news aggregators.

Information that would not be categorized as news, (such as how-to-fix-it and medical questions), usually originates also from sources existing in other media formats.

Question: “If you had to choose just one news source, which would you choose?” Overall results: Internet 56%, television 21%, newspapers and radio, both 10%.

Question: “How important is news from national newspaper Web sites?” Overall results: most important 15%, very important 34%, only somewhat important 27%, not at all important 24%.

Question: “Are newspapers struggling because they are not doing a very good job, or because of changes brought by the Internet?” Overall results: changes due to Internet 63%, newspapers’ fault 37%.

The Internet permits people to gather information from thousands of blogs, aggregators and social networks. These tend to migrate to those who share their point of view. The information received may originate from the same old media, but it is wrapped in designer packaging that matches personal ideologies and tastes.

People nowadays mainly trust Fox, because of its lack of neutrality. However, many people believe that news outlets are unfair in their opinions. It is said that news media has been ‘left of center’ for a long time. A generation ago Walter Cronkite was the most trusted man in America because of his neutrality.

The Australian Internet journalist and activist, Julian Assange, refused to back down, heedless of the demands from American officials and the Pentagon, or any other group.

After the nationwide drama over the WikiLeaks ‘Afghan War Diary’, which laid bare more than 70,000 classified military documents covering the war in Afghanistan from 2004-2010, people are asking themselves many questions. WikiLeaks, which describes itself as a public service organization for whistle-blowers, journalists and activists, intends to publish another 15,000 secret documents on the Internet.

The top question still remains – just whom can you trust?

Short URL: http://authorityempire.com/?p=3630

Posted by on Aug 20 2010. Filed under Business. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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