On Tuesday, the Twitter account for Jeep was presumably taken over by the same hackers referenced as the hacker groups LulzSec and Anonymous who got into Burger King’s account by using the hashtag #OpMadCow.
The Twitter description for Jeep was changed to “The official Twitter handle for the Jeep – Just Empty Every Pocket, Sold to Cadillac –[#OpMadCow #OpWhopper.
Cadillac has stated that it had no connection to the hack.
Once Jeep had regained complete control of its Twitter account the company deleted claims that Jeep had been sold to Cadillac.
In the last two days two American brands with a large Twitter following have been hacked. Burger King with 113,000 and Jeep with 108,000 followers.
Both Twitter accounts were hacked by the same organization.
As far as it is known, their websites have not been compromised, yet both social media feeds were hacked quite easily.
This raises a couple of questions. First, do brands have the same security standards for social feeds as their websites? Secondly, is it easier to crack a Twitter pass code because various people are accessing their accounts?
Or, is it Twitter’s fault because it has security that is easy to bypass and is inherently insecure.
With more and more brands using Twitter to communicate the necessity for account integrity and adequate layers of security is becoming very important.
Twitter needs to demand that complex passwords be created and changed regularly by every user to stop the hacking of accounts such as Jeep and Burger King.