iPad 2 Envy Just Plain Stupid
US, 3 March 2011 – As Apple fans ready themselves for the second coming on March 11, the iPad 2, you would think that component suppliers Samsung, LG Electronics and Toshiba would be overjoyed. Well, it seems they’re green with envy even if they stand to gain heavily from the 33 million predicted sales in 2011 of the Apple iPad 2.
On top of being component suppliers for the iPad, Samsung, LG and Toshiba are competitors in the tablet market with their own devices, including the Galaxy Tab and the Folio 100. These major electronic companies believe their ability to compete and profit margins will suffer. No kidding.
Without naming names, Apple Chief Executive Steve Jobs said 2011 would be the year of copycats. And that’s just it. Sure, Samsung, LG and Toshiba have their own tablet devices, and they all have their merit BUT there’s something MAJOR missing.
Apple has built a cultural following. There’s a whole lifestyle that the Apple brand represents that competitors don’t get or can’t create on their own.
Built with the help of competitors, the iPad 2 has a faster dual-core microprocessor and two video cameras, is thinner and lighter than the original but will be released at the same price at $499.
Samsung, LG and Toshiba should simply learn from the best… marketer. They should count themselves blessed to be in a position to supply parts to the iPad 2 and learn directly from Apple about successfully creating a fanatical cultural following.
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