Milan Fashion Initiatives Support Health
The exaggerated thinness of fashion models have never been a good example of a healthy and balanced diet. Milan, arguably the fashion capital of the world, is finally doing something about it for the better of the whole industry.
From the Nolita campaign ‘against anorexia’ not long ago, other initiatives are under way involving professionals of the industry to show a commitment to promote lifestyle and healthy diet.
The latest campaign coinciding with fashion week in Milan is entitled “Food is fashion and health”. Nothing is more suitable in a country where good food is a part of the culture and offered at many restaurants.
The plan for this campaign was produced by Federico Gordini, event manager of numerous culinary events among them the Milan Food Week, and the Assem that is the association which represents nearly 90% of agencies that deal with female and male models not only in Milan but throughout Italy. The recipients of the campaign are mainly teenagers, but children are increasingly victims of eating disorders, which are more susceptible to being influenced by these models of leanness. The campaign will run through the distribution of the cloth bag containing food of Italian origin totally wholesome and healthy like apples, grain, pasta, olive oil and chocolate to all professionals, especially for models. In addition to encouraging good nutrition initiative aims to disprove the stereotype that fashion is it that the cause of many common eating disorders among these children and young people, stereotype refuted by numerous events and initiatives involving original in this area perhaps quite extensive.
The campaign incorporates a fundamental principle that eating good wholesome and healthy products is possible even when eating out at restaurants. Each region in fact has its own traditions and their own recipes, but there is no doubt that a new generation of chefs and specialists are working to create dishes that go back to the tradition of light meals.
To encourage restaurants to make the change, prizes are being offered to those able to innovate. Many food critics are supporting the movement and eagerly await to taste the results.
Backed by Milan fashion initiative to promote a healthy, balanced diet and the media that goes along with it, a change in model types is not far behind. And that’s a good thing.
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