26 December 2010, U.S. – This holiday season, consumers spent more money shopping online over last year as confirmed by two reports.
The increase from the period of October 31 to December 24 has been reported at 15.4% by SpendingPulse, a report from MasterCard.
Clothing led the increase as people seem to be more comfortable buying items that normally should be worn or seen.
Though online sales still represent no more than 10% of all purchases, it seems highly likely to change. Sure, spending is abnormal during the holiday season but there’s been a double-digit growth in online shopping for six weeks out of seven.
There was a reported increase of 25.3% on the Monday after Thanksgiving in e-commerce receipts for a total of $999.3 million.
ComScore’s research showed a 12% increase in online shopping for the period of November 1 to December 20. ComScore Chairman Gian Fulgoni stated that a 17 % year-over-year increase in e-commerce receipts during the last weekend before Christmas “capped the heaviest online spending week of all time at $5.5 billion.”
Other significant periods of growth were: Thanksgiving Day (28% increase), Cyber Monday (16% increase), Free Shipping Day (61% increase) and Black Friday (9% increase)
Coremetrics released a report last month that pointed at the increasing importance of mobile phones and social networks for e-commerce.
Coremetrics’ chief strategy officer John Squire had this to say:
“We’re watching online retail, and increasingly, social media and mobile become the growth engines for retailers everywhere, as consumers embrace online shopping not only for its ease and convenience, but as a primary means of researching goods and services”.