October 28, 2010, Montreal, Canada – The Audit Bureau of Circulation confirmed the continued decline in U.S. newspaper and magazine circulation figures this week. The situation is no different in Canada. Yesterday, Canadian printing giant Transcontinental Inc. announced its decision to close the Boucherville plant and blamed the struggling industry for its decision.
The plant was dedicated to printing Air Canada’s in-flight En Route magazine and federal government tax return forms. Some 180 people will be left unemployed with the scheduled close on December 17.
Vice president of communications for Transcontinental Sylvain Morissette did not discount the possibility of other job losses and plant closings. Transcontinental has more than 40 plants in Canada, the U. S. and Mexico.
At the end of the day, advertisers pay for magazines and they have reduced their investment in magazine significantly without a sign of bouncing back. “Consumer habits are changing. More are using electronic devices to get their information over magazines and catalogues” remarked Mr. Morissette
“This industry is still volatile,” he said. “But for now in the magazine and catalogue division, we don’t see any major changes in the short term.”
Everyone was shocked by the decision, including Serge Berube, president of the Teamsters union representing workers. Yesterday’s announcement comes after both sides came to an agreement in their last contract talks to accommodate the company during its restructuring and limit the job layoffs.