Automotive industry: Innovation Directed By Electronics

Automotive industry: Innovation Directed By ElectronicsElectronics provide passengers and drivers with in-car entertainment, navigation and information brought into vehicles via wireless networks. Many automobile buyers of today are more concerned about the high-end technologies embedded within the dashboard than the specifics of the motor. This rare occurrence is necessitating the need for additional storage space for advanced software, applications and multimedia data, and is the driving force behind an explosive growth of both nonvolatile and volatile memories. Embedded multimedia cards are assisting to meet this demand in autos that are hunger for memory.

The automotive industry is growing at a moderate, but steady pace. Car sales globally increased 6% in the first half of last year, in spite of the continuing headwinds linked to the sovereign debt problems taking over Western Europe.

Global sales of light commercial vehicles and passenger cars are predicted to grow from 78 million units in 2011 to over 100 million units by the time 2018 is here. In a studycompleted recently by Gartner it was confirmed that electronics in automobiles are playing a strong role in the advancement of  technology.

The forceful growth of infotainment systems in vehicles has had a major impact on the market demand for semi-conductor memories.

Quality is a very important component for the hastily innovative in-vehicle infotainment electronics market. Accordingly, embedded multimedia cards have unique features to meet these requirements, such as test pads to analyze failures. The NAND components inside the modules are accessible without having to go  through the controller, which enables a comprehensive inspection of the memory bank.


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